- WLFI launched with 24.67 billion tokens in circulation, reaching $7.4 billion market cap at debut.
- Token price fell from $0.40 to $0.24 as buyback proposal introduced to stabilize market.
World Liberty Financial (WLFI), a token linked to the Trump family, began trading on Monday across major centralized and decentralized exchanges. Trading opened at 13:00 UTC with Binance, Bybit, and others listing WLFI in multiple spot pairs. Binance paired WLFI with both USDT and USDC, the largest stablecoins by volume, to encourage adoption.
The launch drew strong demand from presale buyers. According to CoinGecko, participants rushed to claim the 20% of tokens unlocked at listing. The surge caused gas fees on Ethereum to rise above 200 gwei, pushing transaction costs into the hundreds of dollars.
$WLFI began trading on Monday across both CEXs and DEXs.
Here's a quick recap of how it performed 👇 pic.twitter.com/9HzXvJOP1R
— CoinGecko (@coingecko) September 2, 2025
Eric Trump Confirms Launch
Eric Trump confirmed the launch in a post on social media. He described WLFI as a project aligned with American values and a step toward strengthening financial innovation.
“The launch of WLFI is a major step for the future of money,” he wrote.
His statement marks the first official comment from the Trump family since the token went live. Trump framed WLFI’s public debut as a milestone in the project’s roadmap.
The trading of WLFI tokens commenced with an initial supply of 24.67 billion tokens. This amount was the equivalent of 24.67% of a maximum possible supply of 100 billion tokens. The tokens were apportioned as follows: 10 billion WLFI tokens were reserved for the World Liberty Financial token, 7.7 billion for Alt5 Sigma Corporation, 4 billion for ICO participants, and 2.88 billion set aside for liquidity and marketing.
Tokens for ICO participants were initially unlocked with a mere 20%. According to the team, the phased release kept volatility in check and curbed the immediate selling that plagues ICO token unlocks. The project’s vesting schedule will continue to unlock the remaining balance.
Price Action and Buyback Proposal
WLFI opened trading at $0.30, giving it a market capitalization of about $7.4 billion. The token briefly reached $0.40 before falling back. It now trades near $0.24, down around 26% from its peak.
Since launch, trading activity has crossed $1.28 billion. Data from Lookonchain shows that World Liberty Financial purchased 6.5 million WLFI at an average of $0.3078 using $2 million in USD1, its native stablecoin. After the acquisition, the project holds nearly 19.97 billion WLFI, valued at roughly $5.93 billion.
WLFI(@worldlibertyfi) spent 2M $USD1 to buy 6.5M $WLFI at $0.3078 in the past hour.https://t.co/UeDdWJIRag pic.twitter.com/BmLer3T7L5
— Lookonchain (@lookonchain) September 1, 2025
To stabilize price, the WLFI team has proposed a governance measure to use 100% of protocol fees from protocol-owned liquidity for token buybacks and burns. “Every trade = fewer tokens in circulation,” the team said. The proposal is now under review.
